About Jennifer Cohen – Habit Nest
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    About Jennifer Cohen

    Jennifer's Story

    When Jennifer was 17 years old, she had a dream of being a Much Music VJ. She wanted to send in a demo tape, but knew she had to make it special - she knew Keanu Reeves was in her hometown in Canada so she went after him, when she was a nobody, to be in her demo tape.

    She waited for him outside alone after a show -- she fought past hundreds of people to get to him and asked for his help with a deep, determined look in her eyes, not taking no for an answer.

    To her complete shock, he ended up calling her that week, came over to her house to shoot the video, and even had dinner with her family! When she asked him why, he said because he saw the drive and passion she had inside of her and he didn't want to let her down.

    That one incredible experience, filled her with the confidence and tenacity to go after all her dreams.

    She continued her career by getting a job with the Toronto Raptors for years.
    Afterwards, she expanded to the music industry where she intersected her business talents with fitness. She went on to train people like Britney Spears, Christina Aguilera, and dozens of other big names.



    Now, Jennifer Cohen is a leading fitness and wellness authority, best-selling author, entrepreneur and frequent guest on national media.  She was recently named “100 Most Influential People in Health and Fitness” by Greatist and ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.


    Jennifer is consistently featured in national health, lifestyle and entertainment publications, including: People, Cosmopolitan, Woman’s Health, and in newspapers such as the Los Angeles Times and Washington Post. Jennifer has regular columns in Forbes and Entrepreneur which have garnered a loyal readership and are widely considered the most popular on these respective sites.


    Beyond Fitness

    She is the lifestyle and fitness spokesperson and consultant for world class brands including Muscle Milk, Polar Heart Rate Monitors, KIND Bar, LOEWS HOTELS and Weight Watchers. She was a cofounder of Hot 5, a very popular fitness App that was ranked #1 in the  Apple App store and was acquired by Weight Watchers in 2015. Jennifer released her third series of DVDs that hit stores nationwide and became a best-seller in all major retail outlets including Target and Costco. She has a total of 9 DVD’s with Weight Watchers.


    An Author Too

    Jennifer’s is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. The book includes fitness plans and workouts that utilize a variety of moves that can be incorporated into any schedule anytime, anywhere.

    Her second book Strong is the New Skinny reached #2 on the Bestsellers List. Jennifer just debuted her third book- a workout and motivational journal in Fall 2018- called Badass Body Goals: The Booty Building and Waist Trimming Journal.  The book/journal combo includes step by step image tutorials and areas for you to fill out your progress. It comes with a complimentary resistance band and video library via Habit Nest so you can work out with Jen from anywhere.

    No Gym Required

    Jennifer is the President and CEO of her own fitness and wellness brand NGR – No Gym Required – offering products and services based on her anytime, anywhere – no excuses philosophy.  The company is best known for its wellness toning shoe, which is the only sneaker to use removable weighted soles. The shoes have hundreds of thousands of fans, including, Courtney Cox, Jennifer Garner, David Beckham, and Jennifer Aniston. The shoe company was acquired in 2011.


    The Good Human Foundation

    Lastly, she is the founder of The Good Human Foundation, a 501c3 charity, which hosts an annual star-studded “Babes For Boobs” bachelor auction, benefiting the Susan G. Komen Foundation. This charity is close to her heart, as her mother is a cancer survivor.


    Habit Nest Partnership

    Jennifer has partnered with Habit Nest to make the optimal workout plan for the Badass Body Goals Journal. Including videos of Jennifer demonstrating all of the workouts used in the journal.

    Additionally, Jennifer hosts the podcast Habits & Hustle that focuses on the stories and habits of people living fulfilled lives. Habits & Hustle is produced and distributed by Habit Nest.